Consultancy

Problem:

If you're making business decisions without collecting information on your intended community/consumers, the problem they face, and the ecosystem where they operate, you're likely making decisions based on your own experiences and feelings. Operating without research makes you less prepared to create products and/or services that provide real value.

Process:

We assess your goals, budget, and tools to find resourceful ways of creating data that fills in the knowledge gaps your business may have. These methods can include:

• Interviews
• Surveys
• Desktop research
• Profiling and avatar creation
• System mapping

Outcome Options:

• Dataset(s) that capture and represent the information researched.
• Accompanying report(s) that document information for internal future reference. 

Problem:

Data can play an important part in supporting how you effectively communicate your brand, whether to potential funders and investors or community members and consumers. Evidence-based storytelling creates a coherent brand where information is presented in a way that's relatable and accessible to an identified audience.

Process:

The first meeting determines the goals, audience, and information available to inform the document. I draft the agreed upon document and then we close things with a handover meeting to ensure the impact of the work is understood.

Outcome Options:

• White paper on the central premise of your business solution.
• Article(s) creating thought leadership or transparency.
• Website copy that conveys important factors of your work and brand.
• Case study on particularly important examples of your business delivering value.

Problem:

It's not enough to make one-off decisions supported by evidence from the consumer. Your entire infrastructure as a business must be consumer-centric and evidence-based to make it easy for you to adapt to changes in your industry, consumer attitudes, and overall environment where your business operates.

Process:

Your decision-making process is audited for your next major strategic goal. This audit includes documenting how you justify the goal, the factors supporting your decision-making factors and how you determine your success metrics for this goal in alignment with your consumer.

Outcome Options:

• Business/project charter to provide shared understanding of how you operate.
• Accessible best practices guidance document for yourself and colleagues to follow.
• Consumer feedback channel(s) to create future data that informs decisions.