Data strategy shouldn't be intimidating

21st century businesses must strive to create a culture where data supports the ethical value they bring to communities


Successful businesses and organisations involve countless important interactions and decisions. Efficient data strategy helps you pick the right tools to provide your solution.


Impactful solutions should complement the lives of the target audience. Accessible data strategy helps create informed solutions that support and improve ecosystems and individuals.


Social responsibility is a vital to modern, ethical business and organisational culture. Responsible data strategy helps you stay accountable internally and externally.


A great relationship with data will improve the way you validate, grow, and innovate your business

Data comes in all shapes and sizes and has become an intimidating but vital part of our lives. The mission of Daotive Thinking is to bridge that gap and help businesses and organisations become more human-centric and impactful through their data strategy, however that looks for their specific cause.



Previous experience has identified three main stages where you change your goals in your relationship with data: Starter, Realiser, and Fine-Tuner. Which best describes where you are with your business?


Starters (Seeking Validation)

Starters are early stage founders looking for validation of their venture, how to position it, and for whom, before making any big investments of time or money. These people benefit from intro sessions, workbooks, and courses.

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Realisers (Seeking Growth)

Realisers are concerned with getting all the fundamentals in place for successful scaling in marketing, design, investment, and sutainable income. These people benefit from workshops and strategic advising sessions.

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Fine-Tuners (Seeking Innovation)

Fine-Tuners have a business running just fine but believe they can be more innovative or effecient with data they don’t know how to use. These people benefit from guided, bespoke projects.

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Daotive Thinking brings experience as a facilitator, communicator, researcher, and more to provide an array of products and services fit for purpose, no matter the stage of your venture.


Workshops are designed to help tackle specific issues in ethical data practice and strategy that can help businessed develop clear next steps.


Consultancy involves us working together to create a particular project that you want created and executed with clear efficiency, accountability, and responsibility.

Workbooks & Courses

Workbooks and courses provide accessible material for businesses to engage with critical topics at their own pace in order to create ethical value. 

Strategic Advising

Many businesses don’t have designated data ethics or strategy advisors reinforce their culture and decisions and can benefit from bespoke sessions.

Interested in understanding your relationship with data? 
Let’s chat

Client Testimonials

Here’s what our clients say:

Kind of like brand therapy!

That was brilliant. Really positive. [The values session is] a great way to learn how to avoid people where it won’t get on from the beginning.


Bunter Casting

It’s cool!

You can never underestimate the value of brand frameworks. This feels slightly different to brand frameworks in the past because it has other practical elements of marketing.



An objective view to remove bias and ensure that the full character of our business is being represented in a seamless brand experience, without an individual having to “sell.”


Centric Lab


Get in touch if you have any questions!